Metaverse architects face challenges akin to urban planners developing a new city: multiple stakeholders must coordinate on technical standards for interoperability and establish social consensus around specific choices. The article presents an analogy between the metaverse and the Las Vegas Strip in the unincorporated town of Paradise, NV, which arose in the mid-twentieth century as a focal destination for immersive entertainment delivered by eclectic interconnected resorts. It integrates this case study of the Las Vegas Strip with theories of technology management to derive practical insights for building the metaverse: focusing social momentum around a new destination and governing cooperation among de facto competitors.

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元宇宙管理作为城市规划：天堂的教训（内华达州）

元宇宙建筑师面临着类似于城市规划者开发新城市的挑战：多个利益相关者必须就互操作性的技术标准进行协调，并围绕具体选择建立社会共识。本文将虚拟宇宙与内华达州天堂镇的拉斯维加斯大道进行了类比，天堂镇诞生于二十世纪中叶，是由不拘一格的互联度假村提供的沉浸式娱乐的焦点目的地。它将拉斯维加斯大道的案例研究与技术管理理论相结合，得出构建虚拟世界的实用见解：将社会动力集中在新目的地周围，并管理事实上的竞争对手之间的合作。