It is often assumed that business model innovation drives firm performance, especially when firms operate in highly dynamic environments. However, despite the rise in research on business models, there is little systematic evidence of how various levels of environmental dynamism actually influence the performance effects of two basic types of business model innovation, namely replication (i.e., scaling up and improving an existing business model) and renewal (i.e., introducing a new business model). In this paper, we delineate a conceptual distinction between these two types of business model innovation and investigate how environmental dynamism impacts their performance outcomes. Based on a cross-industry survey that includes both SMEs and larger firms, we show that environmental dynamism weakens the positive effects of business model replication on firm performance. By contrast, in environments where the level of dynamism is intermediate, rather than high or low, environmental dynamism strengthens the performance effects of business model renewal. We discuss how these insights contribute to the business model innovation literature and how they can provide top managers with guidance on when and how to innovate a business model to turn it into a competitive advantage.

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复制或更新您的商业模式？动态环境中的性能效果

人们通常认为商业模式创新会推动公司绩效，尤其是当公司在高度动态的环境中运营时。然而，尽管对商业模式的研究有所增加，但几乎没有系统的证据表明不同程度的环境活力实际上如何影响两种基本类型的商业模式创新的绩效效果，即复制（即扩大和改进现有的商业模式） ）和更新（即引入新的商业模式）。在本文中，我们描述了这两种类型的商业模式创新之间的概念区别，并研究了环境活力如何影响其绩效结果。根据一项涵盖中小企业和大型企业的跨行业调查，我们发现环境活力削弱了商业模式复制对企业绩效的积极影响。相比之下，在活力水平处于中等水平而不是高或低的环境中，环境活力会增强商业模式更新的绩效效果。我们讨论这些见解如何对商业模式创新文献做出贡献，以及它们如何为高层管理人员提供有关何时以及如何创新商业模式以将其转化为竞争优势的指导。