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Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory
Sport Management Review ( IF 5.589 ) Pub Date : 2024-04-09 , DOI: 10.1080/14413523.2024.2329826
Pascal Stegmann 1 , Tim Ströbel 2 , Herbert Woratschek 3
Affiliation  

This study ventures into uncharted territory by focusing exclusively on digital platforms to scrutinize engagement practices within sport clubs and their pivotal role in nurturing vibrant brand com...

中文翻译:

运动品牌社区参与行为分类——基于社会实践理论的实证研究

这项研究进入了未知领域,专门关注数字平台,审查体育俱乐部内部的参与实践及其在培育充满活力的品牌公司方面的关键作用……
更新日期:2024-04-09
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