Social norms are the glue that holds society together, yet our knowledge of them remains heavily intellectually siloed. This article provides an interdisciplinary review of the emerging field of norm dynamics by integrating research across the social sciences through a cultural-evolutionary lens. After reviewing key distinctions in theory and method, we discuss research on norm psychology—the neural and cognitive underpinnings of social norm learning and acquisition. We then overview how norms emerge and spread through intergenerational transmission, social networks, and group-level ecological and historical factors. Next, we discuss multilevel factors that lead norms to persist, change, or erode over time. We also consider cultural mismatches that can arise when a changing environment leads once-beneficial norms to become maladaptive. Finally, we discuss potential future research directions and the implications of norm dynamics for theory and policy.

中文翻译：

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规范动态：关于社会规范的出现、持续和变化的跨学科视角


社会规范是将社会凝聚在一起的粘合剂，但我们对它们的了解在智力上仍然严重孤立。本文通过文化进化的视角整合社会科学领域的研究，对新兴的规范动力学领域进行了跨学科回顾。在回顾了理论和方法的主要区别之后，我们讨论了规范心理学的研究——社会规范学习和习得的神经和认知基础。然后，我们概述规范如何通过代际传播、社交网络以及群体层面的生态和历史因素产生和传播。接下来，我们讨论导致规范随着时间的推移而持续、改变或削弱的多层次因素。我们还考虑当环境变化导致曾经有利的规范变得适应不良时，可能会出现文化不匹配。最后，我们讨论未来潜在的研究方向以及规范动态对理论和政策的影响。