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“They Don’t Really Care about my Results, they Prefer Selling my Life Story.” Inspirational Paralympians and Sponsorship
Communication & Sport ( IF 3.183 ) Pub Date : 2023-02-24 , DOI: 10.1177/21674795231158542
Yann Beldame 1 , Helene Joncheray 2 , Valentine Duquesne 2 , Rémi Richard 1
Affiliation  

This article intends to analyze the links that Paralympic athletes and their staff members establish between the Paralympic athletes’ self-presentation as cyborgs or supercrips and their access to ...

中文翻译:

“他们并不真正关心我的结果,他们更喜欢推销我的人生故事。” 鼓舞人心的残奥会和赞助

本文旨在分析残奥会运动员及其工作人员在残奥会运动员作为半机械人或超级机器人的自我呈现与他们获得……之间建立的联系。
更新日期:2023-02-24
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